KAWAI mini piano

KAWAI mini piano

Art Direction

Originally a classic brand of pianos that combined colorful shapes of children's toys with their mini-size piano for kids, making a mix of playfulness and their iconic piano more appealing for the young generation. The concept was to deliver monochromatic visuals using their new brand colors and shapes.

To make the visuals stand, it had to balance the shapes and layout for the mini piano to stand in contrast to all the shapes and colors. These key visuals will be displayed on different platforms like banners, social media, and their website as part of the new line for kids of KAWAI pianos.

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