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Chifa Sol Grande
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Chifa Sol Grande
Branding
Packaging
One of the most popular and beloved foods of Peru is the fusion of Chinese and Peruvian cuisine. It's well known as "Chifa." Over the years, this blend of cultures has made a significant impact on the Peruvian market. It has made it difficult to be prominent or innovative from other cuisines in the market. The brief was to redesign the brand to promote a fresh look without losing the core value and meaning behind the product.
